SANDISK, maker of the earth’s 2nd best-marketing mp3 participant (at the rear of Apple’s iPod) has began a new anti-iPod marketing marketing campaign. You could read about it intimately in this article:
Listed here’s the hoopla in a very nutshell. SanDisk is alleged to be porting Rockbox, an open up-source OS for electronic songs players (which supports a number of mp3 products), onto its well-liked e200 mp3 player. To convey the make any difference to general public consciousness, SanDisk has started off releasing the right before-talked about anti-iPod ads within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. A single exhibits a monkey sporting the iPod earbuds with the road “Are you currently an iChimp?”, and Yet another is of a man strung up in white iPod cables like a marionette, While using the text: “Have you grow to be an iPuppet?”
Alright, okay. Mp3 competition is fierce- I get it. SanDisk really wants to Participate in tough- high-quality by me. In terms of I’m concerned, open resource is good stuff, and there’s little doubt in my intellect that SanDisk can make a very good product or service. Opposition is sweet for capitalism and The customer. I’m not in this article to tout the technological prowess of one geek gadget around Yet another.
What I'll touch upon, nevertheless, is the nature of your advertisements themselves. I took one particular take a look at this stuff And that i’ll tell you at this time which i’m not going to modify from iPod to e200. You are aware of why? Because being an iPod user, I feel like I’m being insulted. Hey, I’m not an advanced male so I received’t go into The entire nitty-gritty of “Apple will make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my computer and also the damn factor performs. That’s why I use it.
In my opinion, SanDisk’s whole “groundbreaking” ad strategy, nevertheless provocative, is ultimately http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 misguided. For something, SanDisk won’t gain me around by insulting me and evaluating me into a monkey, puppet, sheep, or some other style of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For far better or for even worse, folks acquire iPods mainly because they Would like to, not because they’re pressured to. Additionally, Apple lets its products and solutions to stand by themselves benefit plus they under no circumstances insult persons for not using them. Even though Apple has poked pleasurable at PCs in their unique World wide web and TV campaigns, it’s a far cry from SanDisk’s “Will you be an iPuppet?” technique.
Perhaps I’m an iPod person who’s using this complete matter a little bit far too Individually. But Should the e200 and Rockbox are so terrific, which I’m confident They're, probably SanDisk should really just convey to us why and Permit the individuals make a decision.
For all of SanDisk’s anti-iPod exertion, Apple could effortlessly hearth back and say SanDisk remains #two, and 2nd タペストリー position is the 1st loser. Even when it’s legitimate, It will be insulting, proper?