SANDISK, maker of the world’s 2nd most effective-advertising mp3 player (behind Apple’s iPod) has began a different anti-iPod promotion marketing campaign. You can read about it intimately right here:
Right here’s the hoopla in a nutshell. SanDisk is claimed のぼり to generally be porting Rockbox, an open up-supply OS for digital audio players (which supports a number of mp3 devices), onto its well known e200 mp3 player. To provide the subject to public consciousness, SanDisk has started releasing the just before-stated anti-iPod adverts within an attempt to blatantly assault its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations built to resemble posters for an underground innovative motion. A single demonstrates a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and Yet another is of a man strung up in white iPod cables just like a marionette, Together with the text: “Have you become an iPuppet?”
Okay, ok. Mp3 Opposition is intense- I get it. SanDisk desires to Enjoy tough- good by me. As far as I’m concerned, open resource is sweet things, and there’s without a doubt in my brain that SanDisk tends to make a good products. Opposition is sweet for capitalism and The patron. I’m not below to tout the technical prowess of one geek gadget more than An additional.
What I will touch upon, even so, is the nature on the advertisements them selves. I took 1 look at these things And that i’ll show you today which i’m not heading to change from iPod to e200. You already know why? Because being an iPod consumer, I really feel like I’m currently being insulted. Hey, I’m not a complicated guy so I gained’t go into the whole nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my computer as well as the damn point is effective. That’s why I utilize it.
For my part, SanDisk’s entire “groundbreaking” advert tactic, nevertheless provocative, is finally misguided. For one thing, SanDisk gained’t win me above by insulting me and comparing me to a monkey, puppet, sheep, or another kind of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is mindless. For greater or for even worse, people today acquire iPods as they Need to, not as they’re forced to. Additionally, Apple makes it possible for its products to stand by themselves benefit they usually by no means insult men and women for not utilizing them. Whilst Apple has poked enjoyment at PCs in their particular Online and TV strategies, it’s a far cry from SanDisk’s “Are you an iPuppet?” tactic.
Maybe I’m an iPod user who’s taking this whole detail a little also Individually. But When the e200 and Rockbox are so wonderful, which I’m confident They can be, maybe SanDisk should just explain to us why and Permit the individuals determine.
For all of SanDisk’s anti-iPod energy, Apple could effortlessly fireplace back again and say SanDisk remains #2, and 2nd put is the initial loser. Although it’s real, It could be insulting, proper?