SANDISK, maker of the whole world’s 2nd ideal-providing mp3 player (powering Apple’s iPod) has 垂れ幕 began a fresh anti-iPod promotion marketing campaign. You can examine it in detail listed here:
Listed here’s the hoopla in a nutshell. SanDisk is alleged to become porting Rockbox, an open up-source OS for electronic new music gamers (which supports numerous mp3 gadgets), onto its popular e200 mp3 player. To carry the make any difference to community consciousness, SanDisk has started releasing the right before-outlined anti-iPod advertisements in an make an effort to blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations manufactured to resemble posters for an underground innovative movement. One particular exhibits a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and A further is of a guy strung up in white iPod cables similar to a marionette, Using the text: “Have you develop into an iPuppet?”
Ok, okay. Mp3 Opposition is fierce- I get it. SanDisk hopes to Engage in tough- good by me. As far as I’m anxious, open source is sweet things, and there’s undoubtedly in my intellect that SanDisk tends to make an excellent merchandise. Levels of competition is good for capitalism and The buyer. I’m not listed here to tout the specialized prowess of one geek gadget around A further.
What I will touch upon, however, is the nature from the ads on their own. I took a single evaluate these things and I’ll show you at this moment which i’m not heading to modify from iPod to e200. You know why? Since as an iPod person, I sense like I’m currently being insulted. Hey, I’m not a complicated dude so I received’t go into The complete nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as damn issue is effective. That’s why I utilize it.
In my view, SanDisk’s entire “revolutionary” advertisement solution, having said that provocative, is in the long run misguided. For something, SanDisk gained’t earn me around by insulting me and comparing me into a monkey, puppet, sheep, or any other form of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is mindless. For far better or for worse, individuals invest in iPods given that they Need to, not given that they’re pressured to. Also, Apple makes it possible for its products and solutions to stand on their own benefit and they in no way insult people for not using them. Despite the fact that Apple has poked exciting at PCs in their own personal internet and TV campaigns, it’s a considerably cry from SanDisk’s “Do you think you're an iPuppet?” tactic.
Possibly I’m an iPod user who’s using this whole matter a little much too personally. But In case the e200 and Rockbox are so fantastic, which I’m confident These are, probably SanDisk should really just explain to us why and let the people choose.
For all of SanDisk’s anti-iPod work, Apple could very easily hearth back again and say SanDisk is still #2, and 2nd area is the first loser. Although it’s correct, It might be insulting, right?