SANDISK, 応援幕 maker of the earth’s 2nd best-advertising mp3 player (powering Apple’s iPod) has started out a brand new anti-iPod advertising marketing campaign. You can examine it intimately listed here:
Here’s the hoopla inside of a nutshell. SanDisk is claimed being porting Rockbox, an open-source OS for digital tunes players (which supports a variety of mp3 products), on to its preferred e200 mp3 player. To deliver the make any difference to public consciousness, SanDisk has started releasing the ahead of-described anti-iPod adverts within an make an effort to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking motion. A person reveals a monkey sporting the iPod earbuds with the line “Are you presently an iChimp?”, and Yet another is of a man strung up in white iPod cables similar to a marionette, with the text: “Have you become an iPuppet?”
Alright, ok. Mp3 Level http://query.nytimes.com/search/sitesearch/?action=click&contentCollection®ion=TopBar&WT.nav=searchWidget&module=SearchSubmit&pgtype=Homepage#/横断幕 of competition is fierce- I get it. SanDisk would like to play rough- wonderful by me. So far as I’m anxious, open resource is sweet stuff, and there’s little question in my head that SanDisk can make a very good merchandise. Level of competition is sweet for capitalism and The customer. I’m not listed here to tout the technological prowess of one geek gadget around A further.
What I will comment on, however, is the nature with the advertisements them selves. I took 1 evaluate this stuff and I’ll let you know today that I’m not going to switch from iPod to e200. You know why? Due to the fact being an iPod consumer, I come to feel like I’m currently being insulted. Hey, I’m not an advanced man so I won’t go into The entire nitty-gritty of “Apple can make you do that-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Pc and the damn detail is effective. That’s why I use it.
In my opinion, SanDisk’s entire “revolutionary” advert strategy, nonetheless provocative, is finally misguided. For one thing, SanDisk won’t gain me above by insulting me and evaluating me to the monkey, puppet, sheep, or some other sort of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is senseless. For greater or for worse, individuals invest in iPods simply because they Choose to, not because they’re forced to. Furthermore, Apple makes it possible for its items to face by themselves merit and so they never ever insult folks for not applying them. While Apple has poked enjoyable at PCs in their own Net and TV campaigns, it’s a much cry from SanDisk’s “Are you presently an iPuppet?” solution.
Probably I’m an iPod consumer who’s taking this full factor slightly far too personally. But In the event the e200 and Rockbox are so terrific, which I’m sure They are really, possibly SanDisk really should just inform us why and Allow the folks come to a decision.
For all of SanDisk’s anti-iPod energy, Apple could effortlessly fire back and say SanDisk continues to be #2, and 2nd area is the 1st loser. Even if it’s accurate, It will be insulting, ideal?