SANDISK, maker of the world’s 2nd finest-promoting mp3 player (driving Apple’s iPod) has started out a fresh anti-iPod promoting marketing campaign. You are able to examine it intimately here:
Listed here’s the hoopla inside of a nutshell. SanDisk is alleged to be porting Rockbox, an open-supply OS for electronic songs players (which supports many different mp3 gadgets), on to its well-liked e200 mp3 participant. To carry the make any difference to general public consciousness, SanDisk has commenced releasing the right before-pointed out anti-iPod adverts within an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations built to resemble posters for an underground groundbreaking motion. One shows a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and A further is of a man strung up in white iPod cables like a marionette, While using the text: “Have you ever turn out to be an iPuppet?”
Alright, alright. Mp3 competition is intense- I get it. SanDisk really wants to Participate in tough- fantastic by me. So far as I’m anxious, open source is sweet things, and there’s little doubt in my mind that SanDisk would make a great product. Competition is good for capitalism and the consumer. I’m not in this article to tout the specialized prowess of one geek gadget about A different.
What I'll comment on, even so, is the character on the adverts on their own. I took one particular evaluate this stuff And that i’ll show you today that I’m not heading to modify from iPod to e200. You are aware of why? Due to the fact being an iPod person, I come to feel like I’m currently being insulted. Hey, I’m not an advanced male so I gained’t go into The entire nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Personal computer as well as damn point is effective. That’s why I use it.
For my part, SanDisk’s whole “revolutionary” ad solution, nevertheless provocative, is eventually misguided. For one thing, SanDisk gained’t get me around by insulting me and comparing me to some monkey, puppet, sheep, or almost every other style of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is not sensible. For greater or for worse, individuals acquire iPods since they WANT TO, not because they’re forced to. Moreover, Apple permits its items to stand by themselves benefit and they never ever insult men and women for not making use バナースタンド of them. While Apple has poked pleasurable at PCs in their own personal World wide web and TV campaigns, it’s a far cry from SanDisk’s “Do you think you're an iPuppet?” technique.
Maybe I’m an iPod person who’s having this whole detail just a little too Individually. But If your e200 and Rockbox are so terrific, which I’m positive They are really, it's possible SanDisk should just notify us why and let the people today make your mind up.
For all of SanDisk’s anti-iPod effort and hard work, Apple could effortlessly hearth back and say SanDisk remains to be #2, and 2nd spot is the initial loser. Even though it’s true, it would be insulting, suitable?