SANDISK, maker of the whole world’s 2nd ideal-promoting mp3 participant (at the rear of Apple’s iPod) has started off a new anti-iPod promoting marketing campaign. You can read about it intimately below:
Here’s the hoopla inside a nutshell. SanDisk is said being porting Rockbox, an open up-supply OS for digital tunes gamers (which supports a number of mp3 gadgets), on to its well-liked e200 mp3 participant. To deliver the make any のぼり difference to general public consciousness, SanDisk has began releasing the ahead of-pointed out anti-iPod ads in an make an effort to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. A person demonstrates a monkey sporting the iPod earbuds with the road “Will you be an iChimp?”, and An additional is of a guy strung up in white iPod cables just like a marionette, While using the text: “Have you ever grow to be an iPuppet?”
Okay, alright. Mp3 Opposition is intense- I get it. SanDisk hopes to Participate in rough- wonderful by me. As far as I’m anxious, open up resource is sweet things, and there’s no doubt in my thoughts that SanDisk will make an excellent solution. Competitiveness is sweet for capitalism and The customer. I’m not listed here to tout the technological prowess of one geek gadget about One more.
What I will comment on, however, is the nature with the adverts them selves. I took one particular take a look at this stuff and I’ll show you right this moment that I’m not heading to modify from iPod to e200. You are aware of why? Simply because being an iPod person, I feel like I’m being insulted. Hey, I’m not an advanced dude so I gained’t go into The full nitty-gritty of “Apple helps make you make this happen-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Computer system along with the damn matter works. That’s why I use it.
For my part, SanDisk’s complete “revolutionary” advertisement tactic, having said that provocative, is ultimately misguided. For one thing, SanDisk received’t acquire me about by insulting me and evaluating me to the monkey, puppet, sheep, or some other type of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For far better or for even worse, men and women purchase iPods simply because they Need to, not mainly because they’re forced to. In addition, Apple allows its goods to stand on their own benefit plus they by no means insult folks for not using them. While Apple has poked exciting at PCs in their own personal Online and television strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Potentially I’m an iPod person who’s having this complete issue a little too personally. But When the e200 and Rockbox are so good, which I’m positive they are, probably SanDisk need to just notify us why and Permit the people make your mind up.
For all of SanDisk’s anti-iPod energy, Apple could easily hearth again and say SanDisk remains to be #2, and 2nd location is the first loser. Even if it’s legitimate, It could be insulting, right?