SANDISK, maker of the globe’s 2nd most effective-providing mp3 player (powering Apple’s iPod) has commenced a whole new anti-iPod promoting marketing campaign. It is possible to examine it in detail in this article:
Listed here’s the hoopla inside a nutshell. SanDisk is claimed to generally be porting Rockbox, an open-supply OS for digital audio gamers (which supports many different mp3 gadgets), onto its common e200 mp3 participant. To deliver the issue to public consciousness, SanDisk has begun releasing the just before-stated anti-iPod ads in an try and blatantly attack its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations made to resemble posters for an underground groundbreaking motion. One particular shows a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and An additional is of a guy strung up in white iPod cables like a marionette, Using the textual content: “Have you ever come to be an iPuppet?”
Alright, all right. Mp3 Levels of competition is fierce- I get it. SanDisk hopes to Engage in rough- high-quality by me. So far as I’m concerned, open up supply is sweet stuff, and there’s without a doubt in my head that SanDisk tends to make a superb solution. Competition 垂れ幕 is good for capitalism and the consumer. I’m not listed here to tout the technical prowess of 1 geek gadget more than One more.
What I will comment on, having said that, is the nature on the adverts themselves. I took one evaluate these items and I’ll show you right this moment which i’m not heading to modify from iPod to e200. You understand why? Due to the fact as an iPod user, I really feel like I’m getting insulted. Hey, I’m not a sophisticated dude so I received’t go into The full nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Pc plus the damn issue performs. That’s why I utilize it.
In my opinion, SanDisk’s complete “groundbreaking” ad strategy, having said that provocative, is in the long run misguided. For something, SanDisk received’t get me over by insulting me and evaluating me to your monkey, puppet, sheep, or every other form of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which is unnecessary. For better or for worse, folks get iPods as they Wish to, not simply because they’re compelled to. Moreover, Apple permits its solutions to face by themselves benefit and they under no circumstances insult persons for not working with them. Though Apple has poked enjoyable at PCs in their own Net and TV strategies, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” tactic.
Potentially I’m an iPod person who’s taking this full thing a little also personally. But In case the e200 and Rockbox are so wonderful, which I’m positive They are really, perhaps SanDisk really should just explain to us why and Permit the individuals make a decision.
For all of SanDisk’s anti-iPod energy, Apple could quickly hearth again and say SanDisk is still #two, and 2nd put is the main loser. Although it’s correct, It could be insulting, appropriate?
