SANDISK, maker of the planet’s 2nd very best-selling mp3 player (driving Apple’s iPod) has began a brand new anti-iPod advertising and marketing campaign. You can read about it intimately in this article:
Listed here’s the hoopla in a nutshell. SanDisk is 応援幕 claimed being porting Rockbox, an open up-supply OS for electronic songs players (which supports many various mp3 devices), onto its common e200 mp3 player. To deliver the subject to public consciousness, SanDisk has begun releasing the ahead of-talked about anti-iPod ads in an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. One shows a monkey sporting the iPod earbuds with the road “Are you presently an iChimp?”, and One more is of a man strung up in white iPod cables similar to a marionette, with the textual content: “Have you ever grow to be an iPuppet?”
Ok, okay. Mp3 competition is fierce- I get it. SanDisk hopes to play rough- great by me. In terms of I’m anxious, open up supply is good things, and there’s without doubt in my intellect that SanDisk tends to make a superb product. Opposition is good for capitalism and the consumer. I’m not below to tout the specialized prowess of one geek gadget in excess of another.
What I'll touch upon, nonetheless, is the nature of your ads on their own. I took one look at this stuff and I’ll show you at this time that I’m not heading to switch from iPod to e200. You know why? Because being an iPod consumer, I feel like I’m being insulted. Hey, I’m not a http://www.bbc.co.uk/search?q=横断幕 complicated dude so I gained’t go into The complete nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only operates with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as damn thing functions. That’s why I utilize it.
In my view, SanDisk’s entire “groundbreaking” advert approach, however provocative, is finally misguided. For another thing, SanDisk gained’t gain me more than by insulting me and evaluating me to your monkey, puppet, sheep, or every other sort of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is senseless. For far better or for even worse, people get iPods simply because they Would like to, not given that they’re forced to. Also, Apple allows its merchandise to face on their own advantage plus they in no way insult folks for not making use of them. While Apple has poked enjoyable at PCs in their own individual Net and television campaigns, it’s a significantly cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Most likely I’m an iPod user who’s having this total issue a little bit way too Individually. But When the e200 and Rockbox are so good, which I’m sure These are, it's possible SanDisk should just convey to us why and Allow the persons decide.
For all of SanDisk’s anti-iPod effort and hard work, Apple could conveniently fire back and say SanDisk continues to be #two, and 2nd location is the first loser. Even though it’s accurate, It could be insulting, correct?