SANDISK, maker of the entire world’s 2nd ideal-advertising mp3 player (at the rear of Apple’s iPod) has begun a different anti-iPod advertising marketing campaign. You are able to read about it in detail here:
Right here’s the hoopla inside a nutshell. SanDisk is said for being porting Rockbox, an open-source OS for electronic audio players (which supports a variety of mp3 products), onto its well-known e200 mp3 participant. To deliver the https://www.washingtonpost.com/newssearch/?query=横断幕 make a difference to public consciousness, SanDisk has commenced releasing the ahead of-outlined anti-iPod adverts within an try to blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary motion. One particular demonstrates a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and One more is of a guy strung up in white iPod cables like a marionette, While using the text: “Have you ever develop into an iPuppet?”
Alright, okay. Mp3 Opposition is fierce- I get it. SanDisk wishes to Perform rough- wonderful by me. As far as I’m worried, open up supply is nice things, and there’s little doubt in my thoughts that SanDisk would make a very good merchandise. Competitiveness is good for capitalism and The customer. I’m not right here 垂れ幕 to tout the technological prowess of one geek gadget around Yet another.
What I'll comment on, even so, is the nature of your advertisements them selves. I took one check out these items and I’ll show you at this time which i’m not likely to switch from iPod to e200. You know why? Mainly because as an iPod person, I truly feel like I’m getting insulted. Hey, I’m not an advanced male so I received’t go into The complete nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Computer system as well as the damn thing performs. That’s why I utilize it.
In my view, SanDisk’s whole “groundbreaking” advert solution, having said that provocative, is finally misguided. For another thing, SanDisk gained’t earn me above by insulting me and evaluating me to some monkey, puppet, sheep, or another sort of farm animal. Secondly, SanDisk’s ads also evoke a political edge, which makes no sense. For better or for worse, people today purchase iPods given that they WANT TO, not given that they’re forced to. Additionally, Apple allows its items to stand on their own merit and so they in no way insult individuals for not employing them. Whilst Apple has poked fun at PCs in their unique Web and TV strategies, it’s a considerably cry from SanDisk’s “Are you an iPuppet?” approach.
Potentially I’m an iPod consumer who’s taking this entire point somewhat as well personally. But In case the e200 and Rockbox are so terrific, which I’m sure They can be, perhaps SanDisk must just convey to us why and Allow the persons choose.
For all of SanDisk’s anti-iPod energy, Apple could simply fire back again and say SanDisk remains #two, and 2nd put is the primary loser. Even if it’s correct, It will be insulting, ideal?