SANDISK, maker of the earth’s 2nd most effective-offering mp3 player (guiding Apple’s iPod) has started off a different anti-iPod promotion campaign. You could examine it intimately right here:
Below’s the hoopla inside a nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-resource OS for digital songs players (which supports many various mp3 products), onto its well-known e200 mp3 player. To convey the issue to public consciousness, SanDisk has begun releasing the right before-mentioned anti-iPod ads in an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. A single demonstrates a monkey sporting the iPod earbuds with the road “Do you think you're an iChimp?”, and A further is of a guy strung up in white iPod cables just like a marionette, with the text: “Have you turn out to be an iPuppet?”
All right, ok. Mp3 competition is intense- I get it. SanDisk really wants to Enjoy 横断幕 tough- good by me. So far as I’m anxious, open source is good stuff, and there’s little question in my intellect that SanDisk tends to make a fantastic solution. Opposition is good for capitalism and The customer. I’m not in this article to tout the technological prowess of one geek gadget above another.
What I will comment on, however, is the character from the ads by themselves. I took a person have a look at these things And that i’ll tell you right this moment which i’m not heading to modify from iPod to e200. You recognize why? Because being an iPod person, I come to feel like I’m being insulted. Hey, I’m not a complicated guy so I gained’t go into The complete nitty-gritty of “Apple would make you do this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Laptop and also the damn thing works. That’s why I utilize it.
In my opinion, SanDisk’s full “groundbreaking” ad approach, however provocative, is in the end misguided. For one thing, SanDisk won’t earn me above by insulting me and evaluating me to your monkey, puppet, sheep, or almost every other form of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For superior or for worse, men and women purchase iPods since they Choose to, not simply because they’re forced to. In addition, Apple makes it possible for its merchandise to face on their own advantage they usually never insult folks for not employing them. Though Apple has poked exciting at PCs in their own Net and television campaigns, it’s a considerably cry from SanDisk’s “Have you been an iPuppet?” technique.
Probably I’m an iPod user who’s having this complete point a bit also personally. But In case the e200 and Rockbox are so terrific, which I’m sure These are, possibly SanDisk need to just notify us why and Permit the people today make a decision.
For all of SanDisk’s anti-iPod work, Apple could simply fireplace again and say SanDisk remains to be #2, and 2nd place is the primary loser. Regardless of whether it’s real, It might be insulting, ideal?