SANDISK, maker of the whole world’s 2nd very best-promoting mp3 participant (behind Apple’s iPod) has commenced a completely new anti-iPod promoting marketing campaign. You'll be able to read about it in detail below:
Here’s the hoopla in a very nutshell. SanDisk is said to be porting Rockbox, an open up-source OS for digital tunes gamers (which supports a variety of mp3 products), on to its preferred e200 mp3 player. To carry the make a difference to public consciousness, SanDisk has started out releasing the right before-talked about anti-iPod advertisements in an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground revolutionary movement. One shows a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and An additional is of a man strung up in white iPod cables just like a marionette, Along with the text: “Have you ever grow to be an iPuppet?”
Okay, alright. Mp3 Competitiveness is fierce- I get it. SanDisk hopes to Engage in rough- good by me. As far as I’m worried, open supply is good stuff, and there’s no doubt in my thoughts that SanDisk will make a very good product. Levels of competition is sweet for capitalism and the consumer. I’m not right here to tout the complex prowess of one geek gadget around another.
What I will comment on, however, is the character from the advertisements them selves. I took just one check out this stuff And that i’ll show you right this moment that I’m not heading to modify from iPod to e200. You recognize why? Mainly because being an iPod user, I really feel like I’m becoming insulted. Hey, I’m not a complicated man so I received’t go into The complete nitty-gritty of “Apple makes you try this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my computer and the damn detail works. That’s why I use it.
For my part, SanDisk’s full “revolutionary” advert approach, nevertheless provocative, is ultimately misguided. For something, SanDisk won’t acquire のぼり me over by insulting me and comparing me into a monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For improved or for even worse, people today invest in iPods because they Desire to, not mainly because they’re forced to. In addition, Apple permits its merchandise to face by themselves advantage they usually by no means insult folks for not working with them. While Apple has poked enjoyment at PCs in their own personal World wide web and TV strategies, it’s a far cry from SanDisk’s “Will you be an iPuppet?” method.
Most likely I’m an iPod consumer who’s using this complete thing just a little as well personally. But In the event the e200 and Rockbox are so excellent, which I’m guaranteed These are, probably SanDisk really should just convey to us why and Enable the persons make your mind up.
For all of SanDisk’s anti-iPod hard work, Apple could quickly fire back and say SanDisk continues to be #2, and 2nd spot is the initial loser. Regardless of whether it’s accurate, It could be insulting, proper?