SANDISK, maker of the globe’s 2nd greatest-offering mp3 participant (powering Apple’s iPod) has began a whole new anti-iPod marketing campaign. You could read about it intimately below:
Below’s the hoopla inside of a nutshell. SanDisk is said to get porting Rockbox, an open-supply OS for electronic audio gamers (which supports many various mp3 units), onto its well-known e200 mp3 participant. To carry the make a difference to community consciousness, SanDisk has started off releasing the in advance of-stated anti-iPod ads within an make an effort to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations built to resemble posters for an underground revolutionary motion. A person reveals a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and One more is of a man strung up in white iPod cables like a marionette, With all the text: “Have you ever develop into an iPuppet?”
Okay, ok. Mp3 Competitors is fierce- I get it. SanDisk wants to Participate in tough- great by me. In terms of I’m concerned, open supply is good stuff, and there’s little doubt in my brain that SanDisk makes a good のぼり product. Opposition is good for capitalism and The customer. I’m not right here to tout the complex prowess of 1 geek gadget above Yet another.
What I will comment on, even so, is the nature of the adverts themselves. I took one particular evaluate these things And that i’ll inform you right now that I’m not going to change from iPod to e200. You already know why? For the reason that being an iPod person, I sense like I’m getting insulted. Hey, I’m not a sophisticated guy so I won’t go into the whole nitty-gritty of “Apple helps make you do that-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my Personal computer along with the damn point performs. That’s why I use it.
In my view, SanDisk’s complete “revolutionary” advert solution, even so provocative, is ultimately misguided. For another thing, SanDisk won’t get me above by insulting me and comparing me to the monkey, puppet, sheep, or any other type of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is not sensible. For better or for even worse, persons buy iPods mainly because they Desire to, not mainly because they’re forced to. Additionally, Apple lets its products and solutions to stand on their own merit and they never ever insult people today for not employing them. Even though Apple has poked enjoyment at PCs in their own individual internet and television strategies, it’s a far cry from SanDisk’s “Are you currently an iPuppet?” technique.
Potentially I’m an iPod user who’s using this whole point a little bit much too personally. But If your e200 and Rockbox are so good, which I’m certain They can be, probably SanDisk should really just convey to us why and let the individuals make your mind up.
For all of SanDisk’s anti-iPod exertion, Apple could conveniently hearth back and say SanDisk continues to be #2, and 2nd position is the first loser. Whether or not it’s genuine, it would be insulting, right?
