SANDISK, maker of the earth’s 2nd most effective-selling mp3 player (guiding Apple’s iPod) has begun a new 垂れ幕 anti-iPod promoting marketing campaign. You may read about it intimately in this article:
Listed here’s the hoopla in a very nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-source OS for electronic songs gamers (which supports numerous mp3 products), onto its preferred e200 mp3 player. To carry the matter to general public consciousness, SanDisk has started releasing the in advance of-mentioned anti-iPod adverts in an attempt to blatantly attack its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations manufactured to resemble posters for an underground groundbreaking motion. A person demonstrates a monkey sporting the iPod earbuds with the line “Do you think you're an iChimp?”, and An additional is of a guy strung up in white iPod cables similar to a marionette, While using the text: “Have you turn out to be an iPuppet?”
All right, all right. Mp3 Levels of competition is intense- I get it. SanDisk desires to Engage in rough- high-quality by me. In terms of I’m involved, open source is sweet stuff, and there’s without doubt in my intellect that SanDisk makes a superb product. Level of competition is good for capitalism and The customer. I’m not in this article to tout the specialized prowess of one geek gadget about A further.
What I'll touch upon, nevertheless, is the nature with the advertisements them selves. I took a person take a look at these things and I’ll show you today which i’m not likely to change from iPod to e200. You understand why? Since being an iPod user, I really feel like I’m staying insulted. Hey, I’m not a complicated dude so I gained’t go into the whole nitty-gritty of “Apple can make you do this-and-that blah blah blah and it only works with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer as well as the damn matter performs. That’s why I utilize it.
In my view, SanDisk’s entire “groundbreaking” ad technique, even so provocative, is finally misguided. For something, SanDisk won’t gain me in excess of by insulting me and evaluating me into a monkey, puppet, sheep, or any other type of farm animal. Secondly, SanDisk’s advertisements also evoke a political edge, which is mindless. For far better or for worse, persons buy iPods since they Desire to, not because they’re pressured to. Also, Apple makes it possible for its solutions to stand by themselves benefit and so they never insult individuals for not employing them. While Apple has poked entertaining at PCs in their own individual internet and TV strategies, it’s a significantly cry from SanDisk’s “Have you been an iPuppet?” approach.
Probably I’m an iPod person who’s using this total detail just a little also personally. But if the e200 and Rockbox are so terrific, which I’m positive They are really, maybe SanDisk should really just tell us why and Permit the folks make your mind up.
For all of SanDisk’s anti-iPod exertion, Apple could easily fireplace back again and say SanDisk continues to be #two, and 2nd put is the initial loser. Even if it’s true, It might be insulting, correct?