SANDISK, maker of the whole world’s 2nd very best-advertising mp3 player (powering Apple’s iPod) has started off a brand new anti-iPod marketing campaign. You can read about it in detail here:
In this article’s the hoopla in a nutshell. SanDisk is said to get porting Rockbox, an open-resource OS for digital songs gamers (which supports numerous mp3 products), on to its preferred e200 mp3 participant. To provide the subject to general public consciousness, SanDisk has started out releasing the ahead of-mentioned anti-iPod ads within an try and blatantly assault its arch-nemesis, Apple.
The adverts depict graffiti-like illlustrations produced to resemble posters for an underground revolutionary motion. 1 shows a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, Together with the textual content: “Have you ever turn out to be an iPuppet?”
Ok, ok. Mp3 Opposition is intense- I get it. SanDisk really wants to play tough- good by me. In terms of I’m involved, open up source is sweet stuff, and there’s little doubt in my intellect that SanDisk helps make a superb product or service. Level of competition is sweet for capitalism and The patron. I’m not here to tout the technical prowess of 1 geek gadget in excess of Yet another.
What I'll touch upon, having said that, is the nature of the ads themselves. I took a person take a look at this stuff And that i’ll show you at the moment that I’m not likely to switch from iPod to e200. You understand why? Due to the fact being an iPod consumer, I sense like I’m remaining insulted. Hey, I’m not a sophisticated dude so I received’t go into The complete nitty-gritty of “Apple makes you do that-and-that blah blah blah and it only is effective with iTunes blah blah blah.”
I plug the iPod into my Laptop as well as the damn thing works. That’s why I utilize it.
For my part, SanDisk’s total “innovative” advertisement technique, nevertheless provocative, is eventually misguided. For something, SanDisk received’t get me about by insulting me and evaluating me to some monkey, puppet, sheep, or some other kind of farm animal. Secondly, SanDisk’s adverts also evoke a political edge, which is unnecessary. For improved or for worse, 垂れ幕 persons obtain iPods because they WANT TO, not since they’re forced to. Furthermore, Apple lets its products to face on their own benefit they usually under no circumstances insult folks for not using them. Though Apple has poked enjoyment at PCs in their own Online and television campaigns, it’s a considerably cry from SanDisk’s “Are you currently an iPuppet?” approach.
Possibly I’m an iPod consumer who’s using this entire point slightly much too personally. But If your e200 and Rockbox are so terrific, which I’m sure These are, probably SanDisk ought to just explain to us why and let the persons make a decision.
For all of SanDisk’s anti-iPod work, Apple could conveniently fire again and say SanDisk remains to be #2, and 2nd put is the first loser. Although it’s correct, It might be insulting, proper?