SANDISK, maker of the world’s 2nd greatest-offering mp3 participant (at the rear of Apple’s iPod) has started a brand new anti-iPod promoting marketing campaign. You are able to read about it in detail below:
Right here’s the hoopla inside a nutshell. SanDisk is claimed to generally be porting Rockbox, an open up-source OS for digital songs players (which supports numerous mp3 units), onto its well-liked e200 mp3 player. To bring the make a difference to community consciousness, SanDisk has started off releasing the prior to-described anti-iPod adverts within an make an effort to blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations designed to resemble posters for an underground groundbreaking movement. One reveals a monkey sporting the iPod earbuds with the road “Have you been an iChimp?”, and another is of a guy strung up in white iPod cables like a marionette, with the textual content: “Have you ever develop into an iPuppet?”
Alright, okay. Mp3 Level of competition is intense- I get it. SanDisk would like to Participate in rough- wonderful by me. So far as I’m concerned, open supply is nice stuff, and there’s without doubt in my head that SanDisk can make a great products. Level of competition is good for capitalism and The customer. I’m not right here to tout the specialized prowess of one geek gadget over another.
What I will comment on, however, is the nature from the adverts themselves. I took just one take a look at this stuff And that i’ll tell you right this moment which i’m not going to modify from iPod to e200. You are aware of why? Mainly because being an iPod user, I truly feel like I’m currently being insulted. Hey, I’m not a complicated male so I received’t go into The complete nitty-gritty of “Apple would make you try this-and-that blah blah blah and it only will work with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer plus the damn matter performs. That’s why I utilize it.
In my opinion, SanDisk’s complete “groundbreaking” ad approach, nonetheless provocative, is eventually misguided. For one thing, SanDisk won’t gain me around by insulting me and comparing me to some monkey, puppet, sheep, or every other kind of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is unnecessary. For greater or for worse, men and women obtain iPods mainly because they Desire to, not since they’re pressured to. Moreover, Apple makes it possible for its products to stand on their own advantage plus they under no circumstances insult men and women for not employing them. Though Apple has poked pleasurable at PCs in their unique internet and television campaigns, it’s a much cry from SanDisk’s “Have you been an iPuppet?” tactic.
Probably I’m 垂れ幕 an iPod consumer who’s getting this entire detail just a little as well personally. But In the event the e200 and Rockbox are so fantastic, which I’m certain They can be, it's possible SanDisk should really just notify us why and let the people decide.
For all of SanDisk’s anti-iPod exertion, Apple could quickly fireplace again and say SanDisk remains to be #two, and 2nd area is the primary loser. Whether or not it’s real, It might be insulting, appropriate?