SANDISK, maker of the whole world’s 2nd finest-providing mp3 player (guiding Apple’s iPod) has started off a completely new anti-iPod advertising campaign. You could read about it intimately listed here:
Listed here’s the hoopla in a very nutshell. SanDisk is alleged to generally be porting Rockbox, an open-source OS for digital songs players (which supports many various mp3 gadgets), on to its well-liked e200 mp3 participant. To provide the subject to community consciousness, SanDisk has began releasing the just before-stated anti-iPod ads within an try and blatantly attack its arch-nemesis, Apple.
The advertisements depict graffiti-like illlustrations made to resemble posters for an underground innovative motion. One displays a monkey sporting the iPod earbuds with the line “Are you currently an iChimp?”, and another is of a guy strung up in white iPod cables just like a marionette, with the textual content: “Have you ever turn out to be an iPuppet?”
All right, okay. Mp3 Opposition is intense- I get it. SanDisk wishes to Engage in tough- fantastic by me. As far as I’m concerned, open resource is sweet things, and there’s little doubt in my thoughts that SanDisk can make a good product or service. Competitors is 応援幕 nice for capitalism and The buyer. I’m not here to tout the specialized prowess of 1 geek gadget over another.
What I'll touch upon, nevertheless, is the character of your advertisements themselves. I took a single examine this stuff and I’ll let you know today that I’m not heading to modify from iPod to e200. You already know why? Due to the fact being an iPod consumer, I truly feel like I’m staying insulted. Hey, I’m not a complicated dude so I received’t go into the whole nitty-gritty of “Apple would make you make this happen-and-that blah blah blah and it only performs with iTunes blah blah blah.”
I plug the iPod into my computer and the damn thing functions. That’s why I use it.
For my part, SanDisk’s total “innovative” advertisement technique, even so provocative, is in the long run misguided. For something, SanDisk received’t earn me in excess of by insulting me and evaluating me to a monkey, puppet, sheep, or any other style of farm animal. Next, SanDisk’s advertisements also evoke a political edge, which is not sensible. For better or for even worse, men and women obtain iPods as they Desire to, not given that they’re compelled to. Additionally, Apple enables its products and solutions to stand by themselves advantage and they in no way insult people for not applying them. Although Apple has poked enjoyable at PCs in their own individual internet and television campaigns, it’s a far cry from SanDisk’s “Have you been an iPuppet?” approach.
Maybe I’m an iPod user who’s getting this full detail slightly also personally. But If your e200 and Rockbox are so good, which I’m certain They are really, perhaps SanDisk should really just convey to us why and Enable the folks choose.
For all of SanDisk’s anti-iPod energy, Apple could conveniently hearth again and say SanDisk remains to be #two, and 2nd put is the primary loser. Even if it’s genuine, It will be insulting, appropriate?