SANDISK, maker of the globe’s 2nd greatest-promoting mp3 player (driving Apple’s iPod) has commenced a brand new anti-iPod promotion marketing campaign. It is possible to read about it in detail below:
In this article’s the hoopla inside of a nutshell. SanDisk is claimed to get porting Rockbox, an open-supply OS for electronic audio players (which supports many different mp3 懸垂幕 products), onto its common e200 mp3 player. To deliver the issue to public consciousness, SanDisk has began releasing the in advance of-talked about anti-iPod advertisements in an try and blatantly assault its arch-nemesis, Apple.
The ads depict graffiti-like illlustrations created to resemble posters for an underground revolutionary movement. One exhibits a monkey sporting the iPod earbuds with the road “Are you an iChimp?”, and Yet another is of a guy strung up in white iPod cables similar to a marionette, with the text: “Have you ever become an iPuppet?”
All right, alright. Mp3 Levels of competition is fierce- I get it. SanDisk desires to Engage in tough- great by me. So far as I’m concerned, open resource is good stuff, and there’s no doubt in my brain that SanDisk would make an excellent products. Competitors is nice for capitalism and The customer. I’m not listed here to tout the specialized prowess of 1 geek gadget more than A different.
What I'll comment on, however, is the nature in the advertisements themselves. I took one look at this stuff And that i’ll tell you right now that I’m not heading to change from iPod to e200. You realize why? Mainly because as an iPod consumer, I sense like I’m getting insulted. Hey, I’m not a complicated man so I received’t go into the whole nitty-gritty of “Apple helps make you try this-and-that blah blah blah and it only functions with iTunes blah blah blah.”
I plug the iPod into my Laptop or computer and also the damn issue works. That’s why I utilize it.
For my part, SanDisk’s total “groundbreaking” ad solution, nonetheless provocative, is ultimately misguided. For one thing, SanDisk won’t earn me around by insulting me and comparing me to the monkey, puppet, sheep, or another kind of farm animal. Next, SanDisk’s ads also evoke a political edge, which is not sensible. For far better or for even worse, people today get iPods because they Would like to, not simply because they’re pressured to. Also, Apple makes it possible for its solutions to stand on their own merit https://en.wikipedia.org/wiki/?search=横断幕 and they by no means insult folks for not applying them. Although Apple has poked enjoyable at PCs in their unique World-wide-web and TV strategies, it’s a much cry from SanDisk’s “Are you currently an iPuppet?” strategy.
Possibly I’m an iPod user who’s using this complete factor slightly far too personally. But When the e200 and Rockbox are so terrific, which I’m certain They can be, probably SanDisk need to just notify us why and Permit the men and women choose.
For all of SanDisk’s anti-iPod effort and hard work, Apple could very easily hearth back and say SanDisk remains to be #2, and 2nd place is the main loser. Regardless of whether it’s genuine, It might be insulting, correct?